Nudges don't work because they're 1) limited and fragile 2) unethical, 3) they backfire and 4) lack theoretical backing
By doubting the population’s capacity for solidarity and rational judgement, governments weakened our response to the pandemic
If you want to counter fake news, a simple nudge isn’t enough to tackle it – here’s what to do instead
Alternative Editorial: What Changes Behaviour?
A/UK EDITORIAL, BEHAVIOUR, EQUIP FOR THE FUTURE, FEMININE, MASCULINE, NEW ECONOMICSpat kanebehaviour, nudge, male, market, feminisation, protests
Guilt-tripping doesn't seem to work, if you want people to radically change their behaviours. Positively affirming them does
