"Community provides a sandbox for playing with identity. Members can find spaces to feel even more themselves" COMMUNITY, 4TH SECTOR, A BETTER MEDIA, NEW ECONOMICS, NEW ENERGY SOURCESpat kane4 July 2023advertising, badvertising, comms, marketingComment
What criteria should you apply when you're feeling for a future trend? Radar XYZ give you eight crucial measures A BETTER MEDIA, INGENUITY, NEW ECONOMICS, TECHNOLOGY, NEW ENERGY SOURCES, YOUTH, FUTURESpat kane5 February 2023marketing, trends, advertising Comment
Advertising could use its skills to drive consumer behaviour towards zero-carbon lifestyles. Is it doing so? Will it? A BETTER MEDIA, 4TH SECTOR, ALTERNATIVE MEDIA SYSTEM, NEW ECONOMICS, NEW ENERGY SOURCES, REGEN ECONOMIESpat kane26 November 2022advertising, badvertising, media culture, marketing Comment
Guilt-tripping doesn't seem to work, if you want people to radically change their behaviours. Positively affirming them does BEHAVIOUR, TELL THE STORY, PERSONAL DEVELOPMENT, INDIVIDUAL, CREATE THE FEELpat kane6 August 2020coronavirus, marketing, nudgeComment
Don't use a megaphone to convey your compassionate message. Instead make a mosaic of emotional moments, under a narrative house A BETTER MEDIA, TELL THE STORY, ARTISTSpat kane11 July 2020emotional literacy, narrative, marketing, compassionComment
Symbols and signs of a different reality, as message makers try to communicate the shifts of the pandemic CREATE THE FEEL, CREATIVE INDUSTRIES, ARTISTSpat kane25 April 2020coronavirus, marketingComment
From scaremongering to sharemongering…Trybes Agency’s fascinating overview of the post-Corona consumer landscape 4TH SECTOR, NEW ECONOMICS, BUILD THE ECONOMY, CREATE THE FEELpat kane27 March 2020marketing, coronavirus, trendsComment
What sounds, forms, colours & metaphors will carry the story of Alternative visions in 2020, asks Gabriella Tavini ARTISTS, A BETTER MEDIA, CREATE THE FEEL, CREATIVE INDUSTRIES, YOUTHpat kane18 March 2020design, advertising, marketing, brands Comments