What do we think the world knows the UK best for? British history. What do we *want* to be best known for? Green innovation, top science, human rights
The headline to this post shows an intriguing polling fact from the infographic above (from Raconteur). Britons believe that they are best known in the world for “British history” (43%), “British arts and culture” (27%), and as a great tourist destination (25%). But Britons would like the world to know them best, most of all, for “tackling climate change and protecting the environment” (25%), “scientific and medical innovation (25%), and “protecting human rights and democracy” (23%). The display of “good country” national virtue, and the progressive-environmental-scientific values this involves, is something to aim for.
Other interesting material from the above:
And yet…
Note that the above graphic is a polling of leaders in the public and private sector - somewhat disjunct from the environmental aspirations, even post-Covid, of the citizenry.