Less stuff, more joy! Travel fresh, end clutter! The Jump is an exciting new post-consumerist campaign which majors on fun and action

We’re excited to find this, an initiative partly shaped by one of the friends of the Alternative Global, the communications agency Glimpse. It directly addresses the contradiction between the massive changes in consumption and production that climate emergency implies - and the difficulty of acting in your own life, in ways that might actually address the issue.

The Jump - at https://takethejump.org - breaks it down into six clearly defined personal actions. The style is breezy and direct - but there’s no doubt that many of them are a step-up from the “green consumerism” or “sustainable lifestyle” of old. See below for the icons, and click here to explore them more deeply, with background information:

There’s a lot of play being channelled here - and a bold gambit: that the audience can find it credible that “less stuff” means “more joy”. There’s some clever affective metaphors here - moving away from your car towards public transport is cast as “Travel Fresh”. Hanging onto consumer products for seven years has the outcome of “Less Clutter”.

In our Alt-G conversations with Glimpse, we recognise some of our mutual discussions about the model of “feel-think-act” as a way of doing effective and mobilising activist media. The emotional hit, joy over stuff and the excitement of a “jump”, is obvious - but the factual part is right behind the colourful excitement, with clear and strong argumentation and evidence. And with their “Community Toolbox”, you’re straight into action with the appropriate tools.

We’re going to take The Jump ourselves! (it’s interesting that it feels a little religious, parallel to the “leap of faith”). In any case, we are delighted that mission comms are thinking and designing as usably and inspiringly as this. More more!