"Worlds Apart": the Heineken advert that finds common ground between extremes
We are always interested in how advertising - and creatives in general - can find a way to put their skills at selling and framing to uses beyond just a better market share. Here's Heineken putting on a facilitation exercise we'd be happy to do at any of our Alternative UK labs. (Of course, it also puts a moral sheen around the beer itself - which doesn't hurt sales).
Some great background on it here from Upworthy. It turns out it's based on some social science around the effectiveness of short, direct, informal conversations to change people's minds on controversial topics.